Promeroll »
Republic
Brief
To support and enhance Brand Image
Target Audience
Existing customers and potential new customers
Result
We introduced Promeroll to co-ordinate with other store show material such as carrier bags and to raise the profile of our company.
Initially, our customer receipt was changed from a plain white receipt to a green corporate version, which was highly visible and we received very positive feedback from customers. With over 3,750,000 images per month, we saw the benefits of using Promeroll and have now introduced a blue version as part of our on-going marketing strategy.
Promeroll is now an important element of our promotional marketing plan and we intend to look at other ways we can utilise this unique product.
Rebecca Howlett
Retail Operations Manager
Republic (Retail) Ltd
TYPE OF RETAILER - Jeans Retailer
TYPE OF PROMOTION - New Corporate Image
DURATION - 8 Weeks
No of OUTLETS - 44
No of ROLLS - 25,000
No of IMAGES - 8 million
