Promeroll »
Brewsters (part of Whitbread PLC)
Brief
To increase sales and support restaurant managers through a £5 bounce back voucher.
Target Audience
Existing and New customers.
Result
The Promeroll receipt promotion worked really well for Brewsters.
We redeemed nearly 30,000 vouchers and received a redemption rate of over 11%, which is far higher than previous promotions.
The flexible nature of Promeroll , enables the restaurant managers to target the vouchers as a sales driving tool to customers at key times of the year.
Due to the success of the promotion we are currently running Promeroll again in Brewsters this year and extending Promeroll through Brewers Fayres in 2005.
Natalie Monk
Marketing Department
Brewsters & Brewers Fayre
TYPE OF RETAILER - Family Restaurant Chain
TYPE OF PROMOTION - £5 Bounce Back
DURATION - 4 Weeks
No of OUTLETS - 220 (of which a proportion took part in this promotion)
No of ROLLS - 800 rolls
No of IMAGES - 273,000 (11% Redemption Rate)
TOTAL PROMOTION - Produced 2,500 rolls and 853,000 images
