Promeroll »
Boots the Chemists Ltd
Brief
To support the largest overnight product re-launch in UK retail history, worth over £130m per annum with 300 lines in 1400 stores.
Target Audience
Existing and new customers
Result
The success of the re-launch showed sales up 21% (year on year), based on the first 8 weeks trading. 1 in 3 women have No7 products in their handbag.
In store support included banners, security cladding, window show material and Promeroll. The ranges featured on Promeroll have sold over 1.25m new lines generating £8.5m, based on 8 weeks since the re-launch. We are extremely pleased with the results of the re-launch and believe that Promeroll played an integral part in supporting the No7 campaign.
Ben Culligan
No7 Commercial Team
Boots The Chemists Limited
TYPE OF RETAILER - Retail Chemist Chain
TYPE OF PROMOTION - No7 Cosmetics Launch
DURATION - 8 Weeks
No of OUTLETS - 1,450
No of ROLLS - 250,000
No of IMAGES - 300 million
