Promeroll »
Carphone Warehouse
Brief
Find a new innovative & impactful form of advertising to help supportour National Talk Talk Re-launch TV and Radio Campaign.
Target Audience
Existing and New Carphone Warehouse retail customers.
Result
Promeroll certainly contributes strongly and is an important part of our brand support for Talk Talk.
The limited timescale, which Merley were given to produce our Talk TalkPromeroll, was challenging. Suffice to say they worked hard to achieveour deadlines and produced over 25,000 rolls, which gave us in excessof 11.5 million images for the campaign.
The success ofthe campaign has significantly contributed to the increase of our TalkTalk customer base to over 700,000 users and towards our target of 900,000 by the end of the financial year.
We are delighted with the outcome and will be using Promeroll for future campaigns and promotions within The Carphone Warehouse.
Ian Martin Rodriguez
Non-Stock Purchasing Manager
The Carphone Warehouse
TYPE OF RETAILER - Mobile Phone Retailer
TYPE OF PROMOTION - Launch of Talk Talk Promotion
DURATION - 12 Weeks
No of OUTLETS - 600
No of ROLLS - 25,000
No of IMAGES - 11.5 million
